About Us

Our Mission is to help You

Find Your true potential

We know first hand that Coaching works. We have seen the lives of our friends, family and clients being improved dramatically from having a Coach. Yet, until now, it has been a privilege of a small number of people. We believe there’s greatness in every single person. And it is our mission, to bring out that greatness, by making Coaching easy and accessible for everyone.

We Value

Community

We rely on our amazing community of professional coaches who like us, are committed to personal growth.

Simplicity

We believe when something is easy, you are more likely to stick with it. This is why we launched an easy-to-use mobile app.

Growth

Today, RUYA is an easy way to hire a Coach and start a learning journey. Soon, we will launch learning content and workshops. All focused on growth.

Privacy

We believe privacy matters. You can choose to switch off video and just use audio on your coaching sessions. You can also choose to use your real name or stay anonymous.

The Founding Team

Creating Impact

RUYA was founded by Samia Hassan and Khalifa Manaa with a vision of making coaching more accessible and affordable to the world.  RUYA started from a conversation evolving around coaching, and its impact on people. 

They wondered “What would the World look like if people had the courage to be themselves, go after their dreams and celebrate their uniqueness with the help of a coach?”. They also wondered why hasn’t coaching picked up in the region? Why is it hard to find a great coach? And Why is coaching still expensive?

Their passion for growth and learning, and their positive experience with coaching  drove them to pursue changing how people perceive coaching and RUYA was born.

Today, RUYA is offering anyone, anywhere, access to diverse certified professional coaches via an affordable subscription based model.

Samiya & Khalifa

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